BORN TO INSPIRE
Founded in 2015 out of a passion for wine and expertise in growing delicious grapes, Muse is rooted in the vineyards of Ainata, located in the picturesque landscape of Lebanon's fertile north.
Muse is the brainchild of Nadim Khoury, who was inspired by his background in agricultural engineering and his love of a good glass of wine. The name Muse was inspired by his mother's name, Calliope, one of the muses from Greek mythology.
World-renowned winemaker Michel Rolland was brought on board as an advisor and expert when Muse was founded. His knowledge and wisdom motivated Nadim to establish the Muse vineyards in Ainata Al Arez, close to the Cedars of God, at an altitude of 1,800 metres.
With the highest vineyards in Lebanon and the highest in the Mediterranean region in terms of grape varieties used, each bottle of Muse is exquisitely and expertly crafted to satisfy the most discerning palate. Each bottle reflects the power, opulence and finesse of impeccable cultivation and expert vinification.
Muse wines are designed in the grand tradition of their mythical namesakes and are intended to manifest that elusive inspiration. They evoke the allure of femininity that has served as the ultimate creative catalyst for artists and poets for millennia. It is the only choice for those who do not know what it means to tame, but set their imagination ablaze, with an ever-youthful impulse to never look back and regret nothing.
Our mission
Our company is committed to producing high-quality wines and increasing appreciation for their distinctive and authentic flavours. We maintain the highest level of expertise and professionalism in selling these wines to customers. We are responsible for the production, storage and delivery of these products in a manner that ensures their integrity.Our vision
Our vision for the coming years is to continue producing the best and most exciting wines from our region, grow our business, maximise our turnover to 50% of the local market, and increase our presence online and in the local and international markets, with the aim of continuously increasing this percentage.Our values
- Customer relations: combining accurate, timely, reliable and exceptional customer service with a friendly manner and a welcoming atmosphere.
- Integrity: Acting with strong ethics is a priority for everyone who represents the organisation, as well as for the conduct of the company as a whole.
- Continuous improvement: We are committed to the ongoing growth and development of our people and our business.
